Assessment of the Efficiency of Using Smart Contracts for Intelligent Analysis of user Actions in Social Networks

With the development of digital technologies, smart contracts are becoming an important tool for improving social networks. The research examines the integration of smart contracts for intelligent data analysis and process automation. These self-executing blockchain-based applications could revolutionize the way data management, content monetization, and user engagement are approached. The developed system provides automation of transactions, payments to authors, protection of personal data and decision-making in communities. This makes it possible to monitor user interaction in real time and analyze their activity, automatically recording and processing data without the intervention of intermediaries. This approach provides high transparency and accuracy, which makes it effective for researching social trends, identifying public opinion leaders, and evaluating content impact. Smart contracts also help streamline processes that previously required human intervention, keeping all actions and transactions stored on the blockchain transparent. This increases user trust and creates a fairer environment for interaction on the platform. Therefore, the developed system includes several technological aspects, such as blockchain, smart contracts, intelligent data analysis, as well as the integration of these technologies in social networks