Consumer Attitudes Towards Potential Divergence of Food Safety Regulations Within the UK

This report summarises the findings from qualitative research exploring public attitudes towards regulatory divergence related to food products.The research was conducted with 78 participants from England, Wales and Northern Ireland, who took part in four online workshops between 26 th January and 7 th February 2023.Each workshop lasted three hours. Previous research for the Food Standards Agency (FSA) captured general consumer views towards regulatory divergence in the meat industry.Attitudes were influenced by three key factors including the scale of the change, perceptions of whether an erosion of standards could increase the risk of food becoming unsafe and the perceived motivations behind making changes. This study was designed to explore whether findings were applicable across other food sectors, product types, and regulated activities, and to understand what factors influence consumer views of regulatory divergence. Reflecting the complexity of the subject matter, our methodology was designed to introduce the public to the context for change and the concept of regulatory divergence, provide them with an opportunity to ask the FSA questions and used hypothetical scenarios to draw out views on regulatory divergence in practice.