The impact of environmental protection, economic development, social responsibility and governance on the sustainable development of enterprises

This paper aims to examine the impact of environmental protection, economic development, social responsibility, and governance on the sustainable development of enterprises. In the context of green products in China, consumer willingness to purchase these products is a crucial factor influencing a company’s approach to sustainable operations. The research model proposes four hypotheses and focuses on analyzing the significant relationships between them. We used a questionnaire survey to survey N = 230 consumers about their thoughts on green products for the sustainable development of enterprises. We applied structural equation model to the whole data analysis. Our research has identified green products as crucial success factors for business sustainability. The findings reveal that companies offering environmentally friendly products in the market can: (1) enhance their corporate social responsibility and (2) contribute to sustainable development. Our results demonstrate several positive correlations: environmental protection is positively linked to governance, economic development is positively correlated with governance, social responsibility is positively associated with governance, and governance, in turn, is positively related to corporate sustainable development.