Influence of consumer satisfaction on brand allegiance: An empirical investigation in Pakistan's safety and luxury automobile sector
This study emphasizes the pivotal role of effective customer communication. It suggests that leveraging Customer Relationship Management (CRM) data can enhance the customer experience, ultimately fostering brand loyalty. These insights are particularly relevant in the context of a sector that plays a crucial role in Pakistan's economic development.
Authors
- Talib Hussain (ORCID: https://orcid.org/0000-0003-3508-8666)
- Zelin Tong (ORCID: https://orcid.org/0000-0002-3554-1857)
- Manzar Rehman (ORCID: https://orcid.org/0009-0003-6431-6231)
Institutions
- Hainan University (CN)
- Karakoram International University (PK)
Publication Details
- Journal
- Acta Psychologica
- Published
- 2024-12-18
- DOI
- https://doi.org/10.1016/j.actpsy.2024.104667
- Citations
- 5
- Primary Topic
- Customer Service Quality and Loyalty
- Type
- article
- Field-Weighted Citation Impact
- 3.37
Funders
- National Natural Science Foundation of China
- Natural Science Foundation of Hainan Province