FACTORS INFLUENCING INDIVIDUAL CONSUMERS’ INTENTIONS TO PURCHASE ELECTRIC VEHICLES IN URBAN HANOI

This study aims to identify the factors influencing the intention to purchase electric vehicles for personal use among residents in major urban areas in Vietnam, specifically in Hanoi. This research was conducted using a non-probability sampling method to recruit 360 participants currently residing, studying, or working in the city of Hanoi. Statistical analysis was employed to process the collected data. The results reveal four groups of factors that have an impact on the intention to purchase electric vehicles among urban residents in Hanoi: (1) attitude (economic benefits, environment, safety, convenience, and design), (2) perceived behavioral control, (3) attractiveness of alternative modes of transportation, and (4) subjective norms. Based on the findings, the authors propose several policy implications to promote the development and use of electric vehicles in urban Hanoi. These may include encouraging the use of electric vehicles from economic, environmental, and safety perspectives, creating financial support programs or tax incentives for electric vehicle buyers, and improving public electric charging infrastructure to make electric vehicle usage more convenient.