Branding strategy for the tourism attraction potential of Pura Pengelukatan Tirta Sudamala Wanagiri Buleleng

One of the religious tourism attractions with significant potential to attract both domestic and international visitors is Pura Pengelukatan Tirta Sudamala, located in Wanagiri, Buleleng. However, to fully realize this potential and turn it into a tourist attraction, a strong branding strategy is needed. To increase the chances of Pura Pengelukatan Tirta Sudamala becoming one of the popular tourist destinations in Wanagiri Village, Buleleng, this paper will explore and develop an appropriate branding strategy to introduce the tourism potential of Pura Pengelukatan Tirta Sudamala. The approach used is a qualitative method, involving in-depth interviews and field observations. Moving forward, the findings of this study are expected to provide tactical recommendations that can be implemented to improve the development of Pura Pengelukatan Tirta Sudamala's tourism potential.