Legal Reform of Consumer Privacy Rights Protection in Online Transactions Based on Islamic Economic Law Principles

Online transactions have the potential to violate consumers' data. However, current regulations do not fully protect consumers' privacy rights and personal data in this era of information technology. This study discusses the renewal of privacy rights protection laws based on the principles of Islamic economic law. Specifically, this study evaluates existing regulations and offers solutions based on the principles of Islamic economic law so that privacy rights protection is safer and more equitable. The research method uses normative juridical with a statutory, conceptual, comparative, and case approach. The results show that Islamic economic law principles prioritizing the values of justice, welfare, and transparency provide a comprehensive legal framework to protect consumers' privacy rights and personal data in online transactions. Applying Islamic economic law principles can increase consumer trust and encourage business actors to be ethically responsible in managing personal data. The proposed legal reform has the potential to create an online transaction ecosystem, especially e-commerce that is fairer, safer, and more sustainable, and protects consumers' privacy rights and personal data, with legal certainty. This research contributes to the law-making of protecting consumer privacy rights and personal data in the current digital era.