Exploring the Landscape of Creativity and Innovation in Higher Education Institutions: Opportunities, Challenges, and Strategies for Mobilization and Sustainability

Higher Education Institutions (HEIs) have a crucial role in creating the future of society by providing individuals with the necessary information and skills to succeed in various sectors in today's fast-paced world. During this ever-changing environment, it has become more important to cultivate a culture of creativity and innovation within Higher Education Institutions (HEIs). This study paper aims to investigate the importance of creativity and innovation in higher education institutions (HEIs) and analyze the potential advantages and obstacles related to the activation and maintenance of these attributes within these establishments. Based on an extensive examination of existing scholarly works, this research article explores the various individual and organizational elements that impact the capacity for innovation within higher education institutions (HEIs). These elements encompass creativity skills, motivation, organizational culture, and leadership dynamics. Data collected from secondary sources using published articles in the area of creativity and innovation pertaining to higher education institutions. A relevant theoretical analysis was carried out to achieve research objectives. The finding shows that HEI face major block and barriers in creativity and innovation.