Application of Demand Elasticity: Measuring the Effectiveness of Online Gambling Prevention Strategies

Online gambling has become a national issue and involves the wider community, including those who work in government institutions, whose main task is actually to block online gambling sites. Online gambling has a negative impact on people's lives. Many people from various social strata are exposed to and addicted to online gambling. For this reason, the government has formed an Online Gambling Eradication Task Force Team which aims to save the Indonesian people from exposure to online gambling. This research aims to identify the elasticity of demand for online gambling. In addition, this study aims to analyze the effectiveness of law enforcement strategies, closing online gambling sites, and strategies for providing education and counseling about the dangers of online gambling to reduce public interest in getting involved in online gambling. The application of the elasticity of demand for online gambling is used to analyze the effectiveness of various online gambling prevention strategies. This study revealed that the elasticity of demand for online gambling for high school students and government employees is in the "unitary" category, with the level of interest in online gambling in the "interested" category. The elasticity of demand for online gambling for college students and entrepreneurs is in the "elastic" category, with the level of interest in online gambling in the "somewhat is interested" category. The elasticity of demand for online gambling among students and government employees is in the “unitary” category. Thus, the implementation of law enforcement strategies and the closure of online gambling sites does not change the overall value of online gambling transactions. Therefore, if the elasticity of public demand for online gambling shows an increase, from the “elastic” level to the “unitary” level; then it is necessary to increase understanding and awareness of the dangers of online gambling. For this reason, it is recommended that socialization of the dangers of online gambling to all levels of society be carried out intensively.