Development of a Sustainable Tourism Strategyin Budo Village, Wori District, North Minahasa Regency

Tourism has the potential to become a competitive advantage for Indonesia. Sustainable tourism is the development of a travel concept that can have a long-term impact. Both social, cultural, economic and environmental for the present and future for all local communities and tourists who visit Budo Village, Wori District, Tourism Village Regency, which is included in the top 50 in Indonesian Tourism Village Award (ADW) 2022 event. Budo Village, located in Wori District, North Minahasa Regency, is a tourist village with the unique beauty of mangrove forests and a pier on the coast. Tourism potential exists in Budo village in the form of natural, cultural and educational tourism. Budo Tourism Village is not just an ordinary holiday destination. Budo Tourism Village has mangrove forest tourist attractions and diving tourism as underwater tourist attractions that are no less than the Bunaken Marine Park. Mangrove forest tourism, which has a gazebo, culinary delights and also very beautiful photo spots. Then, diving tourism is an underwater tourism attraction that is no less beautiful than the Bunaken Marine Park, with unique biota and some that are rarely found in various places such as the unique biota Pygmy Seahorse, a dwarf animal that is highly sought after by photographers. underwater specifically for macro dives, the topography is sloping down and up. This research is a qualitative descriptive research. Observation, interview and literature study methods were used to obtain information about tourism potential. Qualitative descriptive analysis was used to formulate a Tourism Development Strategy in Budo Village, Wori District, North Minahasa Regency. The aim of this research is to achieve sustainable tourism in Budo Village, Wori District, North Minahasa Regency. There are also 3 (three) objectives in this research, namely wanting to know strengths, weaknesses, opportunities and threats, knowing alternative strategic planning and determining sustainable tourism strategy priorities. In determining the strategy, the internal external environment is identified which includes strengths, weaknesses, opportunities and threats based on Sustainable Development Tourism indicators. Keywords: Strategy, tourist village, tourism, sustainable tourism, SWOT analysis.