Decision Support System for Choosing the Best Shipping Service for E-Commerce Using the SAW and CRITIC Methods

Choosing the best delivery service for e-commerce is a crucial step that can affect customer satisfaction and overall business success. In today's digital era, consumers expect fast, secure, and affordable delivery. The main problem in choosing the best shipping service for e-commerce is often related to several interrelated factors, which can affect the customer experience and business sustainability. One of the biggest challenges is ensuring that products reach customers within the promised time. Delays in delivery can lead to customer dissatisfaction and potentially damage a business's reputation. The combination of SAW and CRITIC methods provides a powerful approach to multi-criteria decision-making. By leveraging the advantages of each method, users can objectively determine the weight of the criteria and evaluate alternatives in a systematic and transparent way. This approach not only improves the accuracy of decisions but also increases decision-makers confidence in the results obtained. Based on the results of the ranking using the method that has been applied, the alternative with the highest score is Pos Indonesia (A6) with a final score of 0.82506, followed by JNE (A1) with a score of 0.76181, and Tiki (A2) with a score of 0.72127. Based on these values, Pos Indonesia ranks first as the best service provider.