The Role of Marketing Mix in Driving Rice Sales: A Study of Brother Mitra Nusantara Rice Factory in Sukojember Village

The research entitled “Marketing Mix To Strategi To Increace Rice Sales: Study at The Brother Mitra Nusantara Rice Factory In Sukojember Village”was prepared at the Faculty of Economic and Bussiness, Muhammadiyah University Of Jember, in 2024. The main aim of this research is to analyze: 1). The influence of the product on increase in rices sales, 2). The effect of price on increasing rice sales, 3). The effect of promotions on increasing rice sales, 4). The effect of distribution on increasing rice sales. This research uses a quantitative descriptive approach with data collection through a questionnaire method. Data analysis was carried out using. Spearman’s rank correlation analysis and correlation coefficient significance test. The result of the research show that: the product, price, promotion and distribution ha a significant and positive influence on increasing rice sales at Brother Mitra Nusantara In Sukojember Village.