Development Strategy and Knowledge on UD. Jamhari Patrang Jember District Using the SWOT Analysis Method

The findings from the SWOT analysis provide the foundation for utilizing the SWOT matrix to identify the most effective strategic priorities for UD Jamhari. The analysis highlights several key strengths of the company, including consistent product quality, a well-trained production team, and strong consumer loyalty. Nevertheless, the company is also confronted with notable weaknesses, such as limited product innovation and reliance on raw material supplies that are subject to fluctuation.In terms of opportunities, UD Jamhari can benefit from the rising popularity of vegetarian diets and the availability of raw materials from a single, easily accessible producer. Conversely, the company faces significant threats, including intense competition within the industry and shifts in consumer preferences. The recommended development strategies focus on product diversification by introducing new flavor variants, developing organic product lines, enhancing promotional efforts through digital media, and incorporating modern technology into the production process. These strategies aim to strengthen UD Jamhari’s competitive advantage while supporting sustainable growth in the tofu market.