Integrating Symmetry in Attribute-Based Sentiment Modeling with Enhanced Hesitant Fuzzy Scoring for Personalized Online Product Recommendations

Online product reviews provide valuable insights on user experiences and product qualities. However, issues such as information overload and the limited utilization of review features persist, particularly in personalized rankings for popular items like movies. To address these challenges—information overload in online reviews, limited review feature utilization, and personalized decision-making for high-demand products like movies—we introduce a personalized online decision-making framework that integrates a sentiment model for product attributes with an enhanced hesitant fuzzy scoring function. This framework incorporates the concept of symmetry in sentiment analysis. It employs feature words, sentiment terms, and modifiers to assess user sentiments within a hesitant fuzzy setting, utilizing symmetrical relationships between positive and negative sentiments. The improved fuzzy score function efficiently quantifies sentiment values for product features by considering the symmetrical balance of user opinions. Additionally, review quality assessment incorporates both content and reviewer characteristics, resulting in final attribute evaluations. An attribute weighting system, tailored to diverse product types, further captures product specifics and user inclinations, leveraging symmetry to balance varying user preferences. Validation through multi-genre movie sorting demonstrates the method’s capacity to handle review data across varied products and user tastes, offering a robust tool for enhancing online decision quality, especially for high-demand items.