Environmental sustainability behavior model with responsible consumption: study of Indonesian young household consumers

Abstract One of the ecological crisis triggers is unethical behavior in the form of irresponsible consumption, which leads to resource wastage, energy leakage, and a high carbon footprint. Excessive consumption is the beginning of environmental problems as it generates large amounts of waste. Households are the economic sector that contributes the most waste, and demographically, young households tend to be active and have high consumption rates. The consumption behavior of this segment raises concerns as it puts pressure on the environment and sustainable development, which needs to be clarified in this study. This study tests a model of pro-environmental behavior, including environmental concerns and activism in shaping responsible consumption behavior. The model initiated in this research is by the actual phenomena that occur, so it is expected to produce essential insights for environmental planning and management based on aspects of consumer behavior as the main actors in the natural ecosystem.