INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

Authors

Publication Details

Journal
Global and Regional Dimensions of International Economic Relations
Published
2024-11-08
DOI
https://doi.org/10.58861/tae.grdier.2024.20
Primary Topic
International Business and FDI
Type
article
Field-Weighted Citation Impact
0.00
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article

INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

Aneta Lazarova
Global and Regional Dimensions of International Economic Relations
International Business and FDI
article

INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES

Aneta Lazarova
article en

Abstract

The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.

Global and Regional Dimensions of International Economic Relations(1)
Partnerships for the goals
Openalex Percentile: Top 60%
International Business and FDI
DOISourceOpenAlex
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INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES — Aneta Lazarova · Global and Regional Dimensions of International Economic Relations (2024) | TGRS Research Map | TGRS