Pemetaan Strategi Komunikasi Pergerakan Feminis Indonesia di Ruang Digital

This research aims to explore the communication strategies of the digital feminist movement in Indonesia in using social media as a space for message propagation. In the digital era, social media has become the main instrument for feminist communities to deconstruct common gender narratives and advocate for issues related to gender equality and women's empowerment. Using the Systematic Literature Review (SLR) approach, this research analyzes several relevant literatures to identify the communication strategies applied by Indonesian feminist communities. The results show that these communication strategies include decentralization of information, increased interactivity with audiences, utilization of social media-specific features such as hashtags and highlights, and the use of multimedia content to increase audience appeal. The findings highlight how social media is becoming an influential tool that enables inclusive and collaborative advocacy in the digital space, with challenges of limited internet access and intergenerational differences in understanding how to operate social media features

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Publication Details

Journal
Jurnal Pekommas
Published
2024-12-11
DOI
https://doi.org/10.56873/jpkm.v9i2.5864
Citations
1
Primary Topic
Islamic Finance and Communication
Type
article
Field-Weighted Citation Impact
1.13
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article

Pemetaan Strategi Komunikasi Pergerakan Feminis Indonesia di Ruang Digital

Widjajanti M Santoso, Mia Siscawati, Syifa Maulida Wijdan
1 citations
Jurnal Pekommas
Islamic Finance and Communication
1.13
article

Pemetaan Strategi Komunikasi Pergerakan Feminis Indonesia di Ruang Digital

Widjajanti M Santoso, Mia Siscawati, Syifa Maulida Wijdan
article en
1 citations

Abstract

This research aims to explore the communication strategies of the digital feminist movement in Indonesia in using social media as a space for message propagation. In the digital era, social media has become the main instrument for feminist communities to deconstruct common gender narratives and advocate for issues related to gender equality and women's empowerment. Using the Systematic Literature Review (SLR) approach, this research analyzes several relevant literatures to identify the communication strategies applied by Indonesian feminist communities. The results show that these communication strategies include decentralization of information, increased interactivity with audiences, utilization of social media-specific features such as hashtags and highlights, and the use of multimedia content to increase audience appeal. The findings highlight how social media is becoming an influential tool that enables inclusive and collaborative advocacy in the digital space, with challenges of limited internet access and intergenerational differences in understanding how to operate social media features

Jurnal PekommasVol. 9(2)
University of Indonesia (ID)
Gender equality
Openalex Percentile: Top 14%
Islamic Finance and Communication
1.13
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Pemetaan Strategi Komunikasi Pergerakan Feminis Indonesia di Ruang Digital — Widjajanti M Santoso, Mia Siscawati, et al. · Jurnal Pekommas (2024) | TGRS Research Map | TGRS