The Influence of Service Quality, Price, and Hospital Image on Outpatient Satisfaction at the Internal Medicine Clinic of RSD Wongsonogoro Semarang

This study aims to analyze the impact of service quality, price, and hospital image on patient satisfaction at the outpatient clinic of internal medicine at K.R.M.T. Wongsonegoro Hospital in Semarang. The research employs a quantitative approach, collecting data through questionnaires distributed to patients receiving outpatient services. Respondents were selected using purposive sampling based on specific criteria, such as having received outpatient services at the internal medicine clinic during the study period. The analysis involved multiple linear regression to assess the relationship between the independent variables (service quality, price, and hospital image) and the dependent variable (patient satisfaction). Data analysis was conducted using statistical software to test the hypotheses and measure the impact of each variable. The findings indicate that service quality has a positive and significant effect on patient satisfaction. Additionally, a reasonable price significantly enhances patient satisfaction, while the hospital image fosters greater trust and satisfaction, though its influence is somewhat less pronounced than the other two factors.