Consumer Preferences, Sensory Evaluation, and Color Analysis of Beetroot and Tomato Juices: Implications for Product Development and Marketing in Health-Promoting Beverages

The findings underscore the influence of color on consumer perception and its potential for guiding product development. For producers of functional beverages, optimizing visual appeal through precise control of color parameters could enhance marketability while balancing sensory attributes such as taste and aroma. These insights support the development of products that satisfy both nutritional goals and consumer expectations.