TRANSFORMING CORPORATE CULTURE TO ACHIEVE SUSTAINABLE DEVELOPMENT GOALS

The article is devoted to the study of corporate culture as a factor in the sustainable development of an organization, which can both contribute to and hinder the achievement of goals and the implementation of sustainable development principles in corporate practice. The main features of the corporate culture of sustainable development are presented, determining the directions of transformation of existing cultures, as well as the characteristics of the manifestations of strong and weak cultures of sustainable development and their impact on the development of the organization. A model of the organizational culture of sustainable development is proposed and, based on the generalization of existing experience, corporate practices are identified that contribute to its formation and development, including ensuring the involvement of employees in solving existing problems. The strengths of various types of corporate culture are highlighted, which must be aligned with the goals of sustainable development in the corporate strategy. Additional opportunities for transforming corporate culture to achieve sustainable development goals when implementing technology based on artificial intelligence are shown.