DIGITAL COMMUNICATIONS IN HR: NEW OPPORTUNITIES FOR MODERN BUSINESS

Currently, communication technologies have become firmly established not only in the life of society, but have also become integral assistants in the implementation of business processes. Modern conditions for introducing new digital communication technologies into their activities pose two important tasks for organizations: providing the communication process with the necessary technical means and highly qualified specialists to ensure the effective implementation of this area of work. The introduction of digital communication technologies is of particular relevance in the work of HR services. The fairly rapid development and transformation of communicative methods of communication requires new knowledge and work skills from personnel management specialists, and from the employer to highlight a new area of activity - communications management. The purpose of the study is to, based on an analysis of modern communication technologies, determine the possibility of their use in the work of personnel services.