TO THE PROBLEM OF THE SEAWATER DESALINATION

In connection with the digital transformation of the economy, organizations are faced with the task of choosing methods of transition from the classical methods of human resource management to the "HR 3.0" model, which allows increasing the efficiency and speed of solving the problems of hiring, retaining and developing personnel as a result of using cloud technologies, chat bots and artificial intelligence.One of the key areas for improving human resource management is the digitalization of the recruiting process.The article proposes a technology for the implementation of digital recruiting by companies; a methodology for evaluating candidates' resume, a methodology for conducting preliminary interviews using intelligent dialogue systems based on the principles of machine learning; an example of using the chat bot in the selection and evaluation of candidates is considered; The advantages of digital recruiting over the classical methods of personnel selection are indicated.