Economics and Marketing of Hub and Spoke based Model: A Descriptive View of Mint Business in Northern India

India has total mint production of 39,000 t covering an area around 3,36,000 ha. Last 15 years’ studies were taken into consideration to find the three items viz; Producer’s Net Price, Price Spread and Producer’s share in Consumer Rupee with their highest and lowest values. It was found that highest Producer’s net price was received through Channel II (U.S. Nagar, Uttarakhand), highest price spread in channel II (Sitapur) and highest Producer’s share in Consumer Rupee was received though channel1 (Moradabad), while lowest Producer’s net price was received through Channel II (Rampur), lowest price spread in channelI (Moradabad) and lowest Producer’s share in Consumer Rupee was received though channel II (Sitapur). Numbers of lacunas were observed in existing supply chain viz. high input cost, inadequate market informationand improper price mechanism. Present study proposes “A Hub and Spoke Based Mint Business Model” which directly approaches buyer without any intermediaries. This business model would increase per kg return and decrease amount of costs.