The Impact of Economic Innovation and Government Support towards Sustainable Performance of Tourism Entrepreneur in Malaysia

Sustainable tourism keeps growing in Malaysia recently due to the importance of sustainability practices that lead to a better living environment.The gauge of economic innovation, driven by government support could help the tourism entrepreneur to diversify their business and growth.This paper examines the role of economic innovation and government support that influence sustainable performance of tourism entrepreneur in Malaysia.Data was collected using survey questionnaires which has been distributed to the tourism entrepreneur across Malaysia.The study used correlation and multiple regression analysis to determine the relationships among variables, and the IBM SPSS Software was used to analyse the data.A multiple regression test was conducted to investigate the relationship between economic innovation, government support and sustainable performance of tourism entrepreneur.The findings revealed that both economic innovation and government support are positively related to sustainable performance.This study shows the constructive role of economic innovation and government support in helping the tourism entrepreneur to embrace sustainability in their business practices.