Putting Bodies to Work – Bodies of Texts and Bodies of Readers Operatingat a Whopping 75 Horsepower

The present paper focuses on a targeted occurrence within the larger area of modern literature – namely the 75 HP magazine. The literary-visual occurrence under scrutiny opens two possible approaches. The bodies of text present in the magazine either employ somewhat conventional grammar that embodies the spirit of unconventionality through the typographical dimension, or language that compiles almost entirely visual compositions, that involve the body of the reader to physically follow the new means of reading.