Implementasi Strategi Pemasaran dalam Penjualan Produk untuk Meningkatkan Penjualan UMKM Yubyruby Food&Drink di Desa Balun Ijuk

Social media is an online platform designed to support social interaction among its users. By utilizing web-based technology, social media transforms traditional communication into a more dynamic interactive dialogue. Users not only act as recipients of information, but also as content producers, allowing them to share thoughts, experiences, and ideas in real-time. Digital marketing is the right solution for MSMEs to expand their marketing networks both domestically and internationally. However, the use of digital marketing by MSMEs is still very low

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Publication Details

Journal
Inisiatif Jurnal Ekonomi Akuntansi dan Manajemen
Published
2024-12-13
DOI
https://doi.org/10.30640/inisiatif.v4i1.3539
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Implementasi Strategi Pemasaran dalam Penjualan Produk untuk Meningkatkan Penjualan UMKM Yubyruby Food&Drink di Desa Balun Ijuk

Tiara Fitari, Excellen Mochtar Leo One, Adiva Alhaqoni, Elis Suganda et al.
Inisiatif Jurnal Ekonomi Akuntansi dan Manajemen
SMEs Development and Digital Marketing
article

Implementasi Strategi Pemasaran dalam Penjualan Produk untuk Meningkatkan Penjualan UMKM Yubyruby Food&Drink di Desa Balun Ijuk

Tiara Fitari, Excellen Mochtar Leo One, Adiva Alhaqoni, Elis Suganda, Bunga Lestari, Della Yofika, Ernita Agustin
article en

Abstract

Social media is an online platform designed to support social interaction among its users. By utilizing web-based technology, social media transforms traditional communication into a more dynamic interactive dialogue. Users not only act as recipients of information, but also as content producers, allowing them to share thoughts, experiences, and ideas in real-time. Digital marketing is the right solution for MSMEs to expand their marketing networks both domestically and internationally. However, the use of digital marketing by MSMEs is still very low

Inisiatif Jurnal Ekonomi Akuntansi dan ManajemenVol. 4(1)
University of Bangka Belitung (ID)
Zero hunger
Openalex Percentile: Top 56%
SMEs Development and Digital Marketing
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