Implementasi Strategi Pemasaran dalam Penjualan Produk untuk Meningkatkan Penjualan UMKM Yubyruby Food&Drink di Desa Balun Ijuk
Social media is an online platform designed to support social interaction among its users. By utilizing web-based technology, social media transforms traditional communication into a more dynamic interactive dialogue. Users not only act as recipients of information, but also as content producers, allowing them to share thoughts, experiences, and ideas in real-time. Digital marketing is the right solution for MSMEs to expand their marketing networks both domestically and internationally. However, the use of digital marketing by MSMEs is still very low
Authors
- Tiara Fitari
- Excellen Mochtar Leo One
- Adiva Alhaqoni
- Elis Suganda
- Bunga Lestari
- Della Yofika
- Ernita Agustin
Institutions
- University of Bangka Belitung (ID)
Publication Details
- Journal
- Inisiatif Jurnal Ekonomi Akuntansi dan Manajemen
- Published
- 2024-12-13
- DOI
- https://doi.org/10.30640/inisiatif.v4i1.3539
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00