Penerapan Customer Relationship Management (CRM) di Alfamart

Customer Relationship Management (CRM) is a strategic approach that companies use to manage interactions and relationships with customers. In Indonesia, Alfamart as one of the largest minimarket chains implements CRM to increase customer satisfaction, loyalty, and ultimately, increase sales. This study aims to analyze the implementation of CRM in Alfamart, as well as its impact on customer satisfaction and loyalty.

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Journal
Inisiatif Jurnal Ekonomi Akuntansi dan Manajemen
Published
2024-12-06
DOI
https://doi.org/10.30640/inisiatif.v4i1.3481
Primary Topic
Agriculture and Agroindustry Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Penerapan Customer Relationship Management (CRM) di Alfamart

Muhammad Hilmana Chaska, Sabina Siti Sholeha, Theresia Longga
Inisiatif Jurnal Ekonomi Akuntansi dan Manajemen
Agriculture and Agroindustry Studies
article

Penerapan Customer Relationship Management (CRM) di Alfamart

Muhammad Hilmana Chaska, Sabina Siti Sholeha, Theresia Longga
article en

Abstract

Customer Relationship Management (CRM) is a strategic approach that companies use to manage interactions and relationships with customers. In Indonesia, Alfamart as one of the largest minimarket chains implements CRM to increase customer satisfaction, loyalty, and ultimately, increase sales. This study aims to analyze the implementation of CRM in Alfamart, as well as its impact on customer satisfaction and loyalty.

Inisiatif Jurnal Ekonomi Akuntansi dan ManajemenVol. 4(1)
Universitas Atma Jaya Makassar (ID)
Openalex Percentile: Top 59%
Agriculture and Agroindustry Studies
DOIOpen Access PDFOpenAlex
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Penerapan Customer Relationship Management (CRM) di Alfamart — Muhammad Hilmana Chaska, Sabina Siti Sholeha, et al. · Inisiatif Jurnal Ekonomi Akuntansi dan Manajemen (2024) | TGRS Research Map | TGRS