Tourism Industry Management Strategy Based on Disaster Mitigation in Morotai Island Regency

Objective: This study aims to develop a disaster mitigation-based tourism industry management strategy in the Morotai Island Regency. Theoretical Framework: The development of a disaster mitigation-based tourism industry is needed to educate the community and tourists to feel comfortable when travelling and to reduce the risk of disasters at tourist destinations. Method: The Analytical Hierarchy Process (AHP) was used in this study. AHP is a technique for determining decisions when multiple criteria need to be considered and functions by breaking down complex problems into smaller groups so that they are more structured and systematic. Results and Discussion: The results of this study indicate that the most important tourist attractions in tourism development in Morotai are coastal areas/mangrove forests, with historical heritage sites occupying the highest position. The parties that play a key role in managing Morotai tourism are the government, community, and private sectors. The criteria for developing Morotai tourism include accessibility, disaster mitigation, and accommodation. In the next stage, four alternative strategies are proposed for priority handling: the development of disaster-resilient infrastructure, evacuation systems, early warning systems, and disaster preparedness training. Research Implications: The managerial implications are First, the government should focus on developing coastal tourism/mangrove attractions. Second, the government and related parties should improve accessibility and accommodation by focusing on disaster mitigation. Originality/Value: This study contributes to the development of the tourism industry in disaster-prone areas.