Factors Affecting Organic Farming Cultivation and Their Role in Achieving Sustainable Development Goals (SDG)

Objectives: The paper aims to explore the factors which influence the organic farming cultivation in India and how they lead towards attainment of SDG. Theoretical Framework: This paper has adopted Theory of Planned Behavior to identify the factors which influence the organic farming and define their relationship with SDG. Method: The paper attempts to explore the factors which influence the organic farming intention among the farmers. It further explores the relationship between intention for organic farming and adoption of organic farming. The data was captured through detailed questionnaire which was captured through 347 respondents. The data analysis was performed with the help of SPSS 29 and AMOS 29 The mediating role of motivation was also explored using process Macro 4.2. Results & Discussions: The findings revealed that environment and cost influence the organic farming intention while attitude and perception had no effect on organic farming intention. Adoption of organic farming shared a positive relationship with organic farming intention The Cultivation of organic products lead to attainment of following goals No Poverty (SDG 1), zero Hunger (SDG2), Good Health and Well Being (SDG3) and Responsible Consumption and Production (SDG 12). Research Implications: The study reveals that there is a need to raise the awareness level among the farmers regarding the role of organic farming, its environmental impacts and health benefits associated with it. The findings underscore the importance of implementing additional training and awareness programs targeted at novice and less-experienced farmers. Such initiatives aim to familiarize them with diverse aspects of marketing, economics, and social factors associated with organic farming.