Exploration green finance effect on Jordanian banks sustainable performance

This paper investigates the effect of green finance on the sustainability of banks in Jordan. This paper is a quantitative used questionnaire to collect data from 25 banks operating in Jordan. Moreover, the data was collected between March and April 2024 in Amman. As a result, a total of 292 responses were received; they were selected using a random sampling technique, all of which were suitable for statistical analysis. 292 questionnaires were analyzed using SPSS-29 and Smart-PLS-4.1.0.3. The findings indicated that GF has a positive effect on Jordanian banks sustainable performance. In addition, environmental, social, and economic aspects have a significant and positive effect on Jordanian bank sustainable performance. However, this paper provides a result that will be useful to banks in understanding the factors that influence customers' decisions to use green finance as well as the challenges they may face. Future research could also provide a framework for other countries to use in designing their sustainable finance initiatives.