Terminology of Art: The Transformation of Artistic Speech into Scientific

As the theory and terminology of the history of culture evolve, their concepts develop into relatively stable and unchanging terms which are assigned certain meaning. The most well-established of them build a system of terms used in the field of art and artistic culture. The article explains the impact of an important cultural factor in the renewal of the art terminology system — the phenomenon of intermediality. After reflecting on term formation (theoretical reflection on the life of art), in a ‘dialogue’ with S.S. Averintsev and M. M. Bakhtin, the author of the article turns to comprehending individual examples of the emergence of new terminology, considering term formation during the establishment of a new kind of art (cinema) to be particularly characteristic. Using Yu.N. Tynyanov’s works in film studies as an example, the article discusses the cardinal renewal of the scientific terminology of art in the 1920s in Russia associated with the development of cinema and the emergence of the Russian formalism which shifted the research focus from literature to cinematography.