The Study of Satisfaction with Cannabutter Products among Cannabis Entrepreneurs in Chiang Mai Province

This study explores satisfaction levels with cannabutter products among cannabis entrepreneurs in Chiang Mai Province, Thailand, in light of the growing cannabis-infused food market.The research utilized a qualitative methodology, focusing on the development, sampling, and evaluation of cannabutter in four flavors: original, salted, sweet, and honey.Thirty participants with cannabis-related business experience were surveyed using a structured questionnaire assessing satisfaction across visual appearance, texture, aroma, and taste, employing a 5-point Likert scale.Results indicate that the salted variant consistently outperformed other flavors in consumer preference across all dimensions, with moderate overall satisfaction levels recorded (Mean: 3.29, SD: 0.12).The primary consumption motivations were health-related, and accompanying foods included salads and bread.The findings highlight potential for targeted product optimization, with the salted cannabutter variant showing strong market potential.This study offers valuable insights for advancing the development of cannabis-infused culinary products within Thailand's evolving regulatory landscape.