The Importance of Club Operation Development to The Development of Sports Events - Take Swimming Events as An Example

Governments have attached great importance to sports development, with people increasingly paying attention to health management. Through literature review and marketing model analysis, this paper discusses the advantages and disadvantages of club operation of swimming events, and the influence of star effect on market promotion. The results show that club operation can effectively improve the market competitiveness of swimming events, and integrate resources to enhance the efficiency of athlete selection and training. The star effect plays an important role in the promotion, which can increase the popularity and market influence of the swimming club. However, over-reliance on star power and commercial operations can have a negative impact on the career longevity of athletes, the financial stability of clubs, and the brand image. Therefore, clubs should balance commercialization and athlete development, adopt diversified operation strategies, and strengthen cooperation with the government and enterprises to achieve long-term sustainable development.