THE VALUE AND TECHNOLOGY: MAINTAINING BALANCE IN SOCIAL SCIENCE EDUCATION IN THE ERA OF ARTIFICIAL INTELLIGENCE

In the era of Industrial Revolution 4.0, technology, especially artificial intelligence (AI), has brought major changes to various aspects of life, including education. Social science education now faces challenges in maintaining moral and ethical values ​​amidst the rapid adoption of technology. This research aims to explore how values ​​and technology can go hand in hand in social science education in the AI ​​era. Using a qualitative approach and literature analysis, this research finds that AI has the potential to enrich social science learning through personalized learning and in-depth data analysis. However, the integration of these technologies also poses risks, such as algorithm bias and reduced human interaction. Therefore, it is important to maintain a balance between the application of technology and the cultivation of human values, with strategies that prioritize the development of critical and ethical thinking skills. It is hoped that this research can provide guidance for educators in integrating AI into the social science curriculum without ignoring essential humanist aspects. Keywords: Values, Technology, Balance, Social Science Education, Era of Artificial Intelligence