THE UTILIZATION OF ARTIFICIAL INTELLIGENCE (AI) IN DEVELOPING PROFESSIONAL COMPETENCE AND CREATIVITY OF EDUCATORS IN THE 4.0 ERA

The industrial revolution 4.0, as an integral part of technological advancement, brings the concept of automation that penetrates to various sectors, including the world of education. Therefore, now education is in the midst of the dynamics of technological developments, especially in the era of the industrial revolution 4.0. One of the innovations that has emerged in this era is artificial intelligence (AI). One of the key roles of AI in education is its ability to make learning experiences more personalized and adaptable to individuals. With advanced data analysis, AI can gather information about students' progress and learning preferences. It is hoped that this article can provide a comprehensive view of how this technology is a key driver in achieving better learning goals in the Cybernetics 4.0 era. This study uses a qualitative approach with a focus on analyzing descriptive data in the form of written text. The researcher chooses a qualitative approach to analyze the literature related to the problem being studied. The research method applied in this study is a library research approach. Searches on Google Scholar are conducted using keywords that are relevant to the research variables. The journals used are selected based on the relevance of these keywords. After conducting a search, the researcher selected 20 journals and reference books which were then analyzed, summarized, and classified to produce ideas and ideas related to the research topic. several ways AI can be used to achieve goals in developing professional competencies and educators' creativity, including: personalization of learning, professional development of educators, automation of routine tasks, increased creativity and innovation, data analysis for quality improvement, and education and new skills. In the use of AI, there are impacts that need to be considered and competencies that must be possessed in the use of AI in the field of Education.