Market Orientation Balance and Resource Bricolage: Drivers of Innovation Performance in Chinese Mattress Enterprises

This study examines the relationship between market-oriented equilibrium and innovation performance in Chinese mattress enterprises, with a focus on the mediating role of resource bundling based on social connections. Drawing on organizational equilibrium theory, social network theory, and resource-based theory, this research constructs a conceptual model to investigate how market-oriented equilibrium influences innovation performance through resource bundling dimensions such as political connections, business connections, and research and development (R&D) connections. A questionnaire survey of 494 management personnel from Chinese mattress enterprises was conducted, and the data were analyzed using statistical methods. The results indicate that both market-oriented matching equilibrium and joint equilibrium positively affect innovation performance. Furthermore, resource bundling based on social connections significantly mediates this relationship. The scale of Chinese mattress enterprises also positively moderates the mediating effect of resource bundling on the relationship between market-oriented equilibrium and innovation performance. These findings provide theoretical and practical implications for Chinese mattress enterprises to enhance their innovation performance through market-oriented strategies and resource bundling.