Factors That Influence Entrepreneurial Intention: An Integrative Model Framework

The first step toward entrepreneurial behaviour is entrepreneurial intention (EI). Thus, responding to the call for an integrative model approach to the study of entrepreneurial intention (EI), this study employs the push-pull-mooring (PPM) model of migration to examine the factors that influence entrepreneurial intentions. Data for this study were collected from 913 final-year undergraduate students using a structured questionnaire. The result of the analysis validates the capacity of the PPM model to predict entrepreneurial intentions. In addition, results indicate that the pull factors and the mooring factors are better determinants of EI than the push factors and that the mooring factors have the most influence on EI.