Consumption Practices Based on The Dimension of Religiosity : A Saga of Urban and Sub-Urban Communities

This study aims to examine the collapse of food consumption between urban and suburban groups in Lampung Province, especially related to religion. Quantitative research uses a comparative framework to analyze the consumption behavior of urban and suburban communities across religious dimensions, specifically focusing on beliefs, knowledge, practices, and behaviors. Primary data collection was conducted by taking a sample of respondents from urban environments in Bandar Lampung City and suburban cities in South Lampung Regency, using a purposive sampling approach. This study used a total of 250 samples. Data were collected using Google Forms, evaluation with indications was carried out using the Likert Scale. The results showed that urban and suburban residents did not show differences in consumption behavior related to elements of religiosity in terms of beliefs and practices. Urban and suburban cultures show different consumption behaviors influenced by religion, especially in terms of knowledge and behavior. This research underscores the importance for policymakers and businesses to take into account religious elements when fostering sustainable consumption. It posits that urbanization and the availability of religious education play a significant role in shaping food choices influenced by one's religiosity.This study underscores the necessity for policymakers and businesses to take into account religious factors when advocating for sustainable consumption. It posits that urbanization and the availability of religious education significantly shape food choices influenced by one's religiosity.