OPTIMIZATION OF DATA SEARCH AND ANALYSIS IN INSTITUTIONAL SCIENTIFIC WEB PLATFORMS

Abstract: The article examines the relevance of the development of digitized resources of higher education institutions (HEIs) in the context of modern trends of European integration and globalization of science. Emphasis is placed on the creation of an institutional international scientific web resource, which is important for the consolidation of scientific knowledge, promotion of international cooperation and increasing the competitiveness of institutions on the world stage. The advantages of using such resources are highlighted, in particular, ensuring open access to scientific data, increasing the visibility of research, supporting the training of young scientists and observing scientific ethics. The challenges faced by higher education institutions are also outlined, in particular, the lack of a centralized system of access to scientific information. The article proposes innovative solutions that contribute to the integration of the latest technologies, optimization of data search and analysis, as well as strengthening of international cooperation in the scientific field.