Sustainable Food Packaging Technologies: Income Optimization and Business Sustainability Through Edible Straws

Abstract This research delves into the important part that food technology plays in reducing environmental impacts via sustainable practices and innovative packaging. It presents edible straws as a sustainable substitute for single-use plastic packaging and highlights the significant effect of this practice on environmental deterioration. In this qualitative study, we look at how members of Generations Y and Z in Indonesia feel about and use edible straws. Despite concerns about price and longevity, it reveals a growing demand for eco-friendly goods. Although there is a lot of support for green projects, the research reveals that SMEs have a hard time finding a balance between sustainability and profitability and staying competitive in the market. Findings stress the need for deliberate approaches to increase the food industry’s adoption of sustainable practices.