Immigrant entrepreneurs' survival seeking via financial strategies

Immigrant entrepreneurs are known to face challenges securing funding from conventional sources, prompting them to devise alternative strategies.Assuming bootstrapping is a method for generating capital without incurring debt or relinquishing equity, this article investigates the strategies immigrant apparel retailers employ in Cape Town.It examines how an entrepreneur's objectives for survival influence their choice of bootstrapping approach.A quantitative survey was administered to 135 immigrant apparel retailers drawn from Parow, Bellville, Wynberg, and Cape Town CBD, all of which are areas known for their high concentration of immigrant retail businesses.The Statistical Package for Social Science Software analysis suggests that the chosen bootstrapping methods strongly correlate with the survival goal of the retail apparel business.The results of this study highlight the importance of survival goals in financial management strategies and, as such, may enhance our understanding of immigrant entrepreneurship within the Cape Town apparel sector.Beyond this, it may also offer critical insights for decision-makers and businesses to leverage immigrant entrepreneurs' economic and social potential.