Renewal Design of Art University Campuses Using Urban Image Theory: A Case Study on the Hubei Institute of Fine Arts (HIFA)

Since its inception, the theory of urban image cognition has become one of the most important theoretical frameworks in the field of urban planning and design. It emphasizes people’s subjective perception and cognition of the urban environment, and states that the city is not only a collection of material space but also a place with a specific meaning and image in people’s minds. This study explored the history and current situation of the Hubei Institute of Fine Arts (HIFA) campus and analyzed six aspects based on urban image theory: road imagery characteristics, boundary imagery characteristics, node imagery characteristics, the imagery characteristics of landmarks, the imagery characteristics of buildings, and the imagery characteristics of regions. We then summarized its existing spatial layout, architectural features, and cultural elements. The researchers employed three methodologies—the investigation of historical archives, the field survey method, and a technique that combines cognitive mapping with questionnaire surveys—to assess the strengths and shortcomings of existing campuses regarding the urban image theory. These findings resulted in the concept for an extensive renewal design plan that integrates the cognitive principles of urban imagery. The strategies included the following: (1) optimizing the spatial structure to enhance the connectivity and visibility of the campus; (2) renovating and upgrading existing buildings to reflect the artistic characteristics of the HIFA; and (3) designing unique landscapes and public spaces to create a rich and vibrant campus atmosphere. At the same time, researchers and design teams carried out design practice projects for four sub-projects on the HIFA campus: Aesthetic Education Avenue, Long Scroll by the Lake, Nine-Curved Corridor Bridge, and Open Campus–Urban Life Plaza. Through a case study of the HIFA, this research aims to provide a valuable reference for the campus renewal of other art universities, and to promote the application and innovation of urban image theory in the field of campus planning and design. It ultimately emphasizes the importance of creating a campus environment that not only meets the functional needs of education and research, but also enriches urban cultural imagery and enhances the sense of identity and belonging in the campus community.