SERVICE QUALITY ANALYSIS TO IMPROVE CUSTOMER SATISFACTION AT PT. ELSHADDAI MULIA AGAPE SEHATI

Managing service quality in the current digital era requires companies to move quickly to innovate to maintain customer satisfaction continuously. The main aim of the research is to determine the extent to which the quality of service provided by PT Elshaddai Mulia Agape Sehati is reviewed from various aspects within the company. Then, the service quality of PT Elshaddai Mulia Agape Sehati should be improved so that customer trust will grow. The author used a qualitative research method with data analysis using the SWOT analysis technique. Based on interviews and Focus Group Discussions (FGD), it was found that the company showed high commitment to providing solutions to operational obstacles, including delays in material procurement, local HR challenges, and a shortage of supervisory staff. SWOT analysis shows that PT Elshaddai has advantages in project experience, competent human resources, and competitive price offers. On the other hand, the main areas for improvement are limited capital, difficulties recruiting workers in remote locations, and the absence of an official website for information and digital marketing.