Public Relations Practices and the Image of Akwa Ibom State House of Assembly

This study investigated the image of the eighth Akwa Ibom State House of Assembly among Akwa Ibomites. The survey research method was adopted for a sample size of 400 out of Akwa Ibom’s population of 6,888,776. The questionnaire was adopted for data collection with the stakeholder and impression management theories as frameworks. With data analysed in tables and simple percentages, the findings from the study revealed that: 50% of the respondents perceived the public relations practices of the Eighth Akwa Ibom State House of Assembly as insufficient to put them in a good light in the eyes of the public; public confidence in the eighth Akwa Ibom State House of Assembly is low, 31%; the perception of 37% on the public relations practices of the Eighth Akwa Ibom State House of Assembly is informed by what they read or viewed in the media. It was concluded in the study that the public relations practices of the Akwa Ibom State House of Assembly have not been enough to give them a solid public image. It was, therefore, chiefly recommended among other things, that the eighth Akwa Ibom State House of Assembly embarks on more grassroots engagement in the discharge of their duties. Suggestions were made for further studies.

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Publication Details

Journal
British Journal of Mass Communication and Media Research
Published
2024-12-13
DOI
https://doi.org/10.52589/bjmcmr-rehajwos
Primary Topic
Marketing and Advertising Strategies
Type
article
Field-Weighted Citation Impact
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article

Public Relations Practices and the Image of Akwa Ibom State House of Assembly

Nsikak Solomon Idiong, P. A. Selong, P. I. Ukeje
British Journal of Mass Communication and Media Research
Marketing and Advertising Strategies
article

Public Relations Practices and the Image of Akwa Ibom State House of Assembly

Nsikak Solomon Idiong, P. A. Selong, P. I. Ukeje
article en

Abstract

This study investigated the image of the eighth Akwa Ibom State House of Assembly among Akwa Ibomites. The survey research method was adopted for a sample size of 400 out of Akwa Ibom’s population of 6,888,776. The questionnaire was adopted for data collection with the stakeholder and impression management theories as frameworks. With data analysed in tables and simple percentages, the findings from the study revealed that: 50% of the respondents perceived the public relations practices of the Eighth Akwa Ibom State House of Assembly as insufficient to put them in a good light in the eyes of the public; public confidence in the eighth Akwa Ibom State House of Assembly is low, 31%; the perception of 37% on the public relations practices of the Eighth Akwa Ibom State House of Assembly is informed by what they read or viewed in the media. It was concluded in the study that the public relations practices of the Akwa Ibom State House of Assembly have not been enough to give them a solid public image. It was, therefore, chiefly recommended among other things, that the eighth Akwa Ibom State House of Assembly embarks on more grassroots engagement in the discharge of their duties. Suggestions were made for further studies.

British Journal of Mass Communication and Media ResearchVol. 4(4)
University of Uyo (NG)
Peace, Justice and strong institutions
Openalex Percentile: Top 67%
Marketing and Advertising Strategies
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