Communication Strategies in Horizon 2020 Research Projects

Effective communication of complex scientific research is crucial for Horizon 2020 (H2020) projects, especially given the diverse audiences they must reach. This paper examines the strategies, challenges, and best practices for communicating H2020 project findings, with a particular focus on making technical information accessible to non-specialist audiences and emphasizing qualitative impacts. Using case studies from projects like CHARMING, COSMIC, REDMUD, SULTAN, B5GMINTS, NEW-MINE, SOCRATES and DEMETER, this study demonstrates how interactive tools, digital platforms, and targeted engagement with policymakers and industry enhance public understanding and support for EU-funded research.