Strategic Alignment and its Impact on Organizational Prosperity

Purpose: The current research aims to measure strategic alignment (SA) in its dimensions (communications, value, and efficiency of information technology (IT), governance, infrastructure, human resources skills) and its impact on organizational prosperity (OP) in its dimensions (organizational awareness, organizational capacity, organizational commitment, leadership support, empowerment). Theoretical Framework: In light of what was suggested by the researchers (Barnes, 2017), (Singh & Arora, 2020), the importance of the study appears through identifying the frameworks and intellectual treatments associated with the study variables (strategic alignment, organizational prosperity). Design/Methodology/Approach: : The study was conducted in the Central Agency for Standardization, Metrology and Quality Control (2024) by distributing (87) valid questionnaires that were analyzed using advanced statistical methods using the strategic alignment model with its dimensions (communications, efficiency and value of information technology, governance, infrastructure, skills) and its impact on organizational prosperity with its dimensions (organizational awareness, organizational capabilities, organizational commitment, leadership support, empowerment). Findings: the most important results reached by the study is the impact of strategic alignment on organizational prosperity. Research Implications: Applying all dimensions of strategic alignment has a significant impact on achieving organizational prosperity within the organization under study, especially the two dimensions (communications, human resources skills), as their application leads to a significant increase in organizational prosperity. Originality/Value: This study aims to identify the importance of strategic alignment and areas for achieving organizational prosperity at various levels of the organization under study, whether at the individual or organizational level. In addition, it contributes to bridging the knowledge gap by identifying the skills and qualities necessary to develop strategic alignment and enhance organizational prosperity.