The Influence of Trademarks on the Consumer Markets Development. Part 1.

The article represents the overview of the research “The Impact of Trademark Use on the Development of Consumer Market in Russia”, which corresponds to the preliminary report of the research. The relevance of the research is determined by the investigation of the conditions for consumer promotion, applied to the usage of trademarks, service marks and the disposal of exclusive trademark rights. The practical value of the research is conditioned upon the need to systematise the subjects of information law (marketplaces) and the scope of their digital rights. Due to the expansion of the subject composition of applicants for trademark registration as well as the increase in the business activity of Russian applicants, the authors agree on the importance of analysing the key factors of growth in the number of applications and trademarks in order to identify some further conditions for stimulating the consumer goods market of the Russian Federation regarding the use of trademarks, service marks and disposal of exclusive rights to trademarks.