Recalibrating Technology’s Role In Society

Social changes occur, inter-alia, by a complex combination of technological innovation, often independent and separate. This paper adopts the document analysis approach to decode how the dynamics between technology and society have evolved post-industrialization. Towards this, it maps the existing role of technology while identifying a few critical trends with the growing influence of technology on society, including the search for a universal innovation strategy, sustainability issues, and the ever-increasing dominance of technology hype. As the outcome, the study has highlighted seven factors that need to be taken into consideration while recalibrating the role of technology in society: standardization focus on technology role, enhanced adoption in allied sectors to facilitate horizontal growth of technology, causality conundrum, criticality of technology hype adjustment, approach to multi-dimensional sustainability, moving beyond market regulation towards strengthening technical regulation.