Ten Important Factors for Massive Open Online Courses (MOOC) Providers as a Learning Technology Platform

The economy in the current digital era is experiencing growth, which is accompanied by the advancement of educational and corporate models. Nevertheless, the COVID-19 pandemic has resulted in the implementation of measures aimed at preventing the spread of the virus by the imposition of restrictions on large social gatherings and community activities. These measures have had a significant influence on various sectors, particularly the economy and education. Distance learning is a substitute teaching approach used to transmit educational resources. MOOC, which stands for Massive Open Online Course, is one of the alternative learning techniques available. The objective of this study is to apply the MOOC business sustainability model that can adjust to the conditions of the new normal. The research employed a systematic literature review to address the research question: “what are the primary determinants for MOOC providers utilization the learning technology platform?”. Through this analysis, a total of 20 factors were identified from 30 studies. The most significant factors that influence users' adoption of MOOCs include an engaging online learning experience, high-quality educational content, a diverse range of materials accessible at any time and location, the opportunity to earn a certification, flexibility in learning, well-structured course content, expert instructors, potential career advancement, and the availability of free tuition.