A Generative Artificial Intelligence Digital Influencer Model to be a University Goodwill Ambassador

This study presents a digital influencer model created by artificial intelligence for university goodwill ambassadors. It is a structure or plan that utilizes artificial intelligence to create digital influencers who serve as goodwill ambassadors for the university. The document research method employs content analysis from both documents and research findings. It was found that the composition of digital influencers created by artificial intelligence to be university goodwill ambassadors has five main elements., as follows: 1) Elements of influencers 2) Elements of Generative artificial intelligence 3) A digital character's elements 4) Elements of an intelligent platform and 5) Composition of University Goodwill Ambassadors. Results from an assessment of the composition of digital influencers created by artificial intelligence to become university goodwill ambassadors by nine specialists. The result is 4.09 ± 0.69. A study of the composition of digital influencers created by artificial intelligence to become university goodwill ambassadors can strengthen relationships and communication with target groups, which leads to increasing the efficiency of the corporate communications organization.